The experts were the protagonists of webinar «Branded Residences» promoted this Tuesday by APR (Portuguese Resort Association), which gathered more than 300 online participants. The «Branded Residences» segment shows an enormous potential to be developed and make their mark in Portugal. The understanding of the international markets where this type of real estate product is already implemented is essential to understand the market fundamentals, crucial for the success of this new concept in Portugal, which promises to attract internationally renowned operators and brands. 2020 was a year of adaptations and the «Branded Residences» segment proved itself resilient despite increased competition», explained Pedro Fontainhas, APR’s CEO.
The branded residences segment grew three digits throughout the last decade and is now going through a period of clear expansion across the globe in terms of number of projects and by welcoming a new range of rising geographies and operators. These were some of the conclusions to be drawn from international study Branded Residences, compiled by Savills and presented by Riyan Itani, Head of International Development at the British consultant.
«The segment appeared in America and in 2015 it already concentrated 50% of all offer. But that has changed and in 2020 the US represented only 40% of the global market due to the enormous expansion taking place in other parts of the world, especially in the Asia-Pacific region, which already concentrates 25% of all the offer on the pipeline, followed by the Middle East with 20% of all new projects under development and Europe with 17% of all new offer on stock;
